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Process & FAQ

Book Appointment

Book your appointment here. Plan for approx 1 hour with the designer. We recommend that you bring bring a dress shirt and a pair of dress shoes for best measurements. Bring your partner along for the experience.

Consultation + Measurement

During your appointment, you will have exclusive time with the designer to talk about your special event, needs, and ideas. You will get to choose the fabric and any custom details. Franco will walk you through his creative process and design the perfect look and take your measurements.

Garment Construction

It takes five to six weeks for suits and sports coats to be made and shipped back from Italy. Three to four weeks for shirts. All you can do now is wait patiently. You will be notified by email and a call when your garment is in our store.


We invite you back in to fine-tune the garment to your body. After all, it has to be perfect! If its not, our in-house tailor will make the final adjustments.

Pickup or

Come pick up your finalized garment and get ready for the compliments. White-glove delivery also available for a service fee. Inquire at your appointment.

And thats it! You are now a member of the Franco Masoma family.

What types of fabrics do you use?

We use only the finest cloths for suit and sports coats. Mostly from well-known fabric mills such as Zegna and Loro Piana.

What is bespoke vs made-to-measure vs ready-to-wear?

Lets start with ready-to-wear (RTW); the equivalent to off-the-rack. Clothing bought 'as-is' is RTW. The term 'bespoke' dates back to when tailors in London would mark a clients' chosen cloth as 'be spoken for.' The client has paid, his measurements are taken, and a fully custom suit is made from the ground-up. Made-to-measure (MTM) is in between RTW and bespoke. We offer all three options, and make recommendations based on your needs and budget.


Who are your clients?

For almost 30 years, Franco has designed personalized garments for thousands of men from all walks of life. Women as well. Clients are top level business executives, lawyers, doctors, and professional athletes and artists. And most importantly, you.


Why Franco Masoma?

The design process is a unique blend of classic bespoke tailoring with a bold, modern look. If you live in the San Francisco Bay Area, this is a personal and memorable shopping experience you do not want to pass up!

So much love and energy goes into each garment that you, as our client, will truly feel like royalty when you put them on. You will get so many compliments, and you will feel amazing about yourself.

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